Branding by definition is about creating an ongoing connection with a consumer, so that if and when they are in the market for your category of products, they consistently put you at the top of their consideration list. If someone tells you that brand advertising works by showing an ad once and getting instant response, they are wrong and you should run! Branding is about storytelling. It’s about an idea and trust. The connection that brand advertising creates takes time and has to be built with consistent and repetitive positive experiences.
At Digiverse Agency, we think about the emotions evoked from messaging, tone of voice, interaction etc. that narrows down to one word: Brand. Do you want to take your branding to the next level, Get in touch with us now!
